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Cheetah Robotic
Parking Systems

Established in 2019, Cheetah Robotic Parking Systems is a premier, high-density robotic parking company that offers advanced aerospace swarm robot technology to real estate owners and developers as well as a full spectrum of commercial industries. The Cheetah system is the only fully automated parking platform that both reduces the volume of space and total cost of parking. The company’s cutting-edge and streamlined technology provides businesses – from airports and railway stations to residential communities, universities, hospitals, and other public facilities – with a unique, cost-effective, user-friendly and straightforward system that is not only state-of-the-art but transformational. Additionally, while the technical and engineering aspects of the Cheetah product are integral to the company’s identity, Cheetah also sees itself as more than just a tech brand. The company connects people to a parking and car retrieval experience that is fast, safe, more pleasant and convenient for the individual consumer.

The design team was asked to create a global identity and brand strategy and positioning communications that convey Cheetah’s mission in the marketplace and how the company will reinvent customer parking on a global scale with its unique and progressive hardware and software technology that's cleaner, smarter and more secure for a world on the move. The new brand identity is designed to work seamlessly across a wide range of applications – from social media and printed materials to building signage and digital applications. FGI created a look that is a true reflection of the company – dynamic, modern and innovative – and supports Cheetah’s automated solutions, brand culture, and skill as a genuinely customer-driven company.