FGI was commissioned by the Department of Genetics and Complex Diseases (GCD) at the Harvard T.H. Chan School of Public Health to create a brand identity for the Sabri Ulker Center – a new research center at GCD, made possible through the generosity of the Ulker family, in honor of the late Sabri Ulker, one of Turkey’s most renowned entrepreneurs and food-industry pioneers.
Our design inspiration came from our research and reflection on the partnership between the Ulker family and Harvard T.H. Chan School of Public Health. We thought it important to join the culture of these illustrious institutions, resulting in a brand identity that blends a shield-like shape for Harvard, paying homage to the Harvard brand, and a tulip-like shape for Ulker, which has deep cultural associations in Turkey. The identity is a bold and elegant symbol that unites two organizations with a common goal – to advance scientific exploration in relation to discovering innovative solutions for chronic diseases worldwide.
In addition to branding the Center and an array of materials for the brand identity launch, FGI also designed and produced SUC’s first annual report. The 2015 AR is a pictorial- and content-driven book, created for Ulker executives and others with a vested interest in the work of the Sabri Ulker Center. The annual report is an engaging summary of the Center’s first year of operation and it’s commitment to uncovering novel scientific and medical solutions that impact all of humanity, thus improving the quality of life around the globe.