FGI has worked with Take-Two Interactive Software for many years. We’ve partnered with them on their annual reports and other communications on an ongoing basis. Based on our insight and long-standing relationship with the company, we presented Take-Two with an idea that would bring new life to the brand, advance T2’s position in the marketplace, and further the company’s relationship with its worldwide audience. The result is a simple yet dynamic solution that combines the existing logo with T2’s renowned game characters and superstars, which we felt would inspire loyal fans of the company’s Rockstar and 2K labels, and give rise to a broader application of the brand.
The idea was not to replace the brand identity, but to enhance its usefulness and strengthen the company’s marketing initiatives. The benefits of this new logo is its versatility across so many different media platforms and its power to showcase T2’s creativity and iconic and timeless video game characters.