While FGI works for many large multi-national clients, we also partner with amazing and successful small companies and pioneering start-ups. Petra Partners, a NY-based, woman-owned asset manager, is one of those innovative start-ups that needed to find their voice and brand the company in the fast growing peer-to-peer lending market. FGI was fortunate to work with Petra from the ground up. We were engaged to create Petra’s brand identity and capture the company’s essence and culture through website development and design. From initial ideas to launch, the site was created and programmed in under 12 weeks and in time for an important investor conference the company’s principals were attending.