New-York Historical Society

New-York Historical Society

After a three-year renovation, the New-York Historical Society, the oldest museum in New York City, reopened their doors with a grand opening campaign entitled JOIN OUR REVOLUTION! The N-YHS’s objective was to leverage the reopening of this culturally iconic, American institution with forward-looking plans to increase public awareness, change audience perceptions, and double the attendance in the first year. With no central design department, FGI’s creative director, along with others, became an extension of N-YHS’s in-house communications team, designing and developing a variety of exciting campaigns, environmental graphics, and special materials, from gift shop graphics and postcards to museum maps, exhibition cards and other external and internal communications – serving the museum’s marketing goals and initiatives.