MPA – The Association of Magazine Media

MPA – The Association of Magazine Media

MPA – The Association of Magazine Media is the industry association for multiplatform magazine companies, representing 175 domestic magazine media companies with more than 900 titles, approximately 30 international companies, and over 75 associate members. FGI was commissioned by MPA to create a marketing video, showcasing 20 facts, using 140 characters or less, that reinforce the magazine media’s vitality and staying power in this age of digital communications. The video, cleverly titled “The Twenty Tweetable Truths About Magazine Media, is a fast-paced, innovative and dynamic visual- and content-driven narrative that delivers a powerful message about the interests and passions of millions of magazine readers. Updated every year, the video has been a huge success for MPA and viewed more than 150,000 times on YouTube.