Identity design is a process that begins with research and exploring the culture, structure, connections, vision and work associated with an organization. At the beginning, the design possibilities are far-reaching and gradually narrow as strategic objectives and client preferences become more apparent and refined. In the end, the brand solution should support concrete ideas and relevant subject matter. The result should be honest, effective, memorable and enduring.
The John B. Little Center for Radiation Sciences, established at the Harvard T.H. Chan School of Public Health through philanthropic funding, is named after John Bertram Little, M.D., an international pioneer and leader in radiation research. The electron pathways and particles and intersecting ellipses within a circular shape quickly became the client’s chosen approach for their brand identity. To them, it represented several prevailing research themes, as well as the center’s scientific studies, innovative focus, and collaborative mindset. In addition, the typography, identity lock-up and color palette is based on Harvard Chan School’s branding guidelines and the confluence of these two prestigious organizations.