Identity

Identity

One of the hallmarks of an organization is its brand identity. It represents what is important and essential to a company’s individuality and distinctiveness. Whether it is typographic or symbolic or a combination of both, your identity represents an idea, a concept, a name, a business, a culture, a vision. The list is long and different for every company.
Whether the assignment calls for the creation of a new identity, a rebranding program, or a new name and tagline, FGI helps organizations define what they stand for and what’s essential in clear, dynamic terms. We bring ideas to life through powerful identities that engage everyone – from customers to employees, donors, the media, main street and Wall Street. To us it’s about building visibility and creating rewarding connections between companies and their audience – connections that are authentic, enduring, and assist organizations in carving out a bigger niche in the marketplace.