Harvard T.H. Chan School of Public Health
The Department of Genetics and Complex Diseases at the Harvard T.H. Chan School of Public Health is without a doubt a leader in their field and a pacesetter for groundbreaking work that aspires to advance human health around the world. Looking to rebrand the department with a more distinctive and relevant brand identity, GCD engaged FGI to work on a new identity and to create a brand system that effectively works across all print and digital platforms.
Collaborating closely with our client, FGI created a new mark that unites GCD and HSPH through typography, color, Harvard’s branding guidelines, and a combination of symbols that illustrate both organizations. The result is a unique visual interpretation of the iconic Harvard shield, in recognition of the school’s heritage and significant brand equity, and a stylized DNA strand for GCD, characterizing energy, molecular biology and science.
Following the logo development, FGI was asked to redesign GCD’s extensive collateral communications and publications, to include event materials, seminar announcements, posters, folders, banners, and digital newsletters. Throughout the branding process and over a period of time, FGI’s knowledge of GCD has evolved to a well-rounded understanding of their artistic taste and style, collective culture, spirit of innovation and discovery, and progressive outlook – resulting in communications that are user-friendly, bold, modern, dynamic and compelling, and support the ongoing and meaningful work of GCD and the Harvard Chan School of Public Health.