Columbia University Medical Center

Columbia University Medical Center

FGI was asked by Columbia University Medical Center to help them create an overall visual identity for a lecture and discussion series called DocTalks, which offers CUMC’s closest partners access to Columbia’s frontline experts in healthcare and medical research. Working with CUMC through the strategic planning stages, FGI created the brand identity and a full suite of communications including a save the date postcard, invitation, program guide, event graphics, and electronic announcements that supported event planning. Capitalizing on the success of DocTalks and this unique brand, a video-driven, responsive website was created, where users are offered knowledge, inspiration, hope and meaningful information from the world’s most prestigious and talented doctors. DocTalks is a recurring event – a tribute to the success and value of the program.